Question 1

Q: How much does Beacon cost?

Accepted Answer

Beacon isn’t an expense - it’s a reallocation of parking revenue into loyalty and guest experience. Instead of sinking money into booths, gates, or extra staff, you’re investing in a system that pays for itself while driving repeat visits and higher in-park spend.
There are three ways to structure Beacon:

1. Revenue Share – We take a small percentage of what you’re already making from parking.
2. Price Adjustment – Keep your base rate and add $1–$2 to cover Beacon, turning parking into a profit center without reducing margins.
3. Transaction Fee – Like Uber’s checkout fee, guests pay a small surcharge on top of the listed price, ensuring you keep your margins intact while covering Beacon.

In every model, Beacon only works if you win. Our incentives are aligned - we grow when you do.

Question 2

Q: Can Beacon help us raise our current parking rate?

Accepted Answer

Yes. Beacon reframes parking as an experience - backed by community impact, rewards, and VIP experiences - so guests see more value at the gate. That means operators can increase rates with less resistance, while preserving loyalty and renewals.

Question 3

Q: Is Beacon customizable to our brand?

Accepted Answer

Yes. Beacon is fully tailored to your attraction - custom signage, in-app branding, nonprofit selection, pricing mechanics, reward structures, and guest segments. Everything flexes to fit seamlessly into your operations and match your guest experience.

Question 4

Q: How fast can we launch?

Accepted Answer

Beacon installs in under a week. Signs go in overnight, the system is configured to your pricing and operations, and best-practice playbooks cover guest messaging, enforcement, and rewards.

There’s no downtime—revenue starts immediately.

Question 5

Q: How does Beacon validate free or pre-sold parking?

Accepted Answer

You decide who qualifies. Beacon integrates directly with your POS and validates those guests on arrival—no staff involvement required.

You can also pre-sell parking during checkout or include it as a free perk inside bundles like passes and cabanas. Everything is tracked in real time from a single dashboard.

Question 6

Q: How is enforcement handled?

Accepted Answer

Beacon enforcement is built for scale. One roving FTE uses the Enforcer App to scan plates, log violations, and ensure compliance across the lot. Live parks capture ~98% of payments, matching or exceeding gated systems.

Unlike gates, enforcement is proactive and visible. Staff patrols deter misuse, reduce incidents, and improve guest safety. They can also support guest-facing duties like bag checks and wayfinding, maximizing labor efficiency.
For violators, enforcement follows a clear path: friendly reminders for first-time offenders, escalating only when needed. For repeat offenders, Beacon supports windshield-mounted immobilizers (Barnacle) to fully protect revenue while keeping the process guest-friendly.

Question 7

Q: How secure and reliable is Beacon?

Accepted Answer

Beacon runs on AWS with 99.9% uptime and processes all payments through Stripe. The Beacon Dashboard provides a full audit trail with real-time visibility into revenue, occupancy, and guest activity.

Because Beacon doesn’t rely on gates, kiosks, or on-site hardware, it can handle unlimited arrivals at once - ensuring smooth, consistent operations.

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